MAKING SUSTAINABLE FASHION REAL
Claiming Sustainability is easy, but how do you know your "Pure" Cotton garment is really pure or even organic? We started Cheer For Green to make products focused on 4 most important pillars of sustainability mentioned below (Durability, Certifications, Classic Styles and Local production).
The Ellen MacArthur Institute recognizes Durability (both physical and emotional durability) as the most important aspect of sustainable fashion. Also, to ensure the complete production chain is as responsible as possible, we went for the most stringent Sustainability Certifications - GOTS (Global Organic Textile Standards) and GRS (Global Recycling Standards). Do take a minute to read "Our Story" in the Discover C4G section, which captures why these Industry-leading certifications are critical to reducing the impact of the fashion industry on Planet Earth.
4 WAYS OUR PRODUCTS ARE BETTER FOR YOU AND 🌎
We use Superior fabrics, in premium weights with better construction. Result - a garment that will last and not one that you have to throw out after two washes.
Our partners are GOTS certified, one of the most stringent certification for both ecological and social parameters from fabric to final product.
We are fans of classic styles. Designed so that you will love them for years and not relegate them to your wardrobe corner as the trend fades.
All our products are made in India - helping local
communities and reducing the carbon footprint of transportation from outside India.