Thoughts on Sustainability
India's time to leapfrog Fast Fashion
India recently overtook China to become the most populous country in the world. While there is excitement of the demographic dividend that India can gain from, we must also find...
India's time to leapfrog Fast Fashion
India recently overtook China to become the most populous country in the world. While there is excitement of the demographic dividend that India can gain from, we must also find...
Consumer's dilemma about Sustainable Fashion
One of the challenges for sustainability is gaining acceptance from consumers. While consumers seem to be aware of the environmental impact of the fashion industry, the fast fashion industry seems...
Consumer's dilemma about Sustainable Fashion
One of the challenges for sustainability is gaining acceptance from consumers. While consumers seem to be aware of the environmental impact of the fashion industry, the fast fashion industry seems...
Pure Cotton is not good enough!
One of the most common ideas amongst consumers is that buying cotton clothes is good enough for sustainability. Being a natural fibre makes cotton biodegradable and that is the ultimate...
Pure Cotton is not good enough!
One of the most common ideas amongst consumers is that buying cotton clothes is good enough for sustainability. Being a natural fibre makes cotton biodegradable and that is the ultimate...
What is Sustainable Fashion?
Sustainable fashion evokes very strong emotions across a spectrum of consumers. Some are convinced that fast fashion is choking our planet while others believe that the fears are unfounded. Greenwashing...
What is Sustainable Fashion?
Sustainable fashion evokes very strong emotions across a spectrum of consumers. Some are convinced that fast fashion is choking our planet while others believe that the fears are unfounded. Greenwashing...